EXAMINATIONS STRATEGIC MANAGEMENT AND SUSTAINABILITY Essay

EXAMINATIONS STRATEGIC MANAGEMENT AND SUSTAINABILITY - Essay Example Moreover, valuable business operation techniques and business policies according to the business ethics help Apple Inc. to maintain its high brand image and supreme brand equity in global market place. Apart from all these aspects, the organization always develops and implements several valuable strategies in business operation processes in order to gain potential competitive advantages. The essay will conduct a value chain analysis in order to determine that how Apple Inc. can contribute to adding value in each of the business operation areas. In addition to this, the study will determine how Apple Inc. uses policies and techniques to satisfy the expectation of the stakeholders. Finally, Ansoff matrix has been used in this essay to identify various strategies that could be adopted by Apple Inc. to pursue growth. Apple Inc. has adopted and implemented several unique business operation strategies in order to enhance effective strategic management practices and sustainability in business operation process. This part of the essay will discuss about the adopted and implemented business operation strategies by Apple Inc. It is an important strategic analytical tool that will help to describe the categories of activities within and around Apple Inc, which together create quality products. Firm infrastructure, HRM, Technology development and procurement are supporting activities. On the other hand, inbound logistics, operations, outbound logistics, marketing and sales, and service are the primary activities (Figure 1). Apple Inc. generally obtains the resources and components from several multiple sources around the globe. For example, computer hardware products are generally manufactured by the Asian outsourcing partner, such as Foxconn (Young and Simon, 2006, p.43). In terms of raw material acquisition, the organization collaboratively works with its OEM partners in order to allot the process of raw material